Building your brand on social takes commitment and consistency. Success is not based on the quick win.
Plan On Spending Some Time Online
What kinds of things should you be looking at on a daily basis?
- Engaging Your Audience
- Curating Content
- Creating Original Content
- Posting Content and Comments
Less May Be Better
There are always new platforms to explore. You want to find a happy medium between boring your audience and overwhelming them. Look at each social media platform see which ones work best for your demographic audience and message. Use a few platforms really well versus a lot of them poorly.
What’s New Out There
New platforms are often being created. It’s great to explore to see which ones will work best for your audience. Artificial intelligence is being utilized more often. You should start thinking now how you can incorporate AI in your marketing efforts.
In The End…
You want your audience to feel valued. Everyone wants to connect and social media is a great way to do that. Look for moments that you can recognize the individual customer.