Mattress Industry Introduces Nora, The Affordable Premium Mattress-In-A-Box

Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, today announced the UK launch of Nora, a compact bed-in-a-box premium foam mattress sold exclusively by Wayfair.

Nora Mattress

This innovative mattress is now available on, priced at just £449 for a Double size. Featuring four supportive, breathable layers combined with unique cooling technologies, it promises the best night’s sleep ever at a great value price. Nora is also backed by Wayfair’s commitment to customer-service excellence, including fast, free two-day shipping, a 100-night risk-free trial, plus a 10-year warranty.

“We are delighted to offer our UK customers the chance to enjoy this cool, comfortable and expertly crafted premium foam mattress at a market-beating price,” said Martin Reiter, Head of Europe at Wayfair. “As a leader in e-commerce, we’re focused on simplifying the way people shop for the home-whether it’s for furniture, décor or a new place to sleep. With Nora, we’ve made the process of shopping for a mattress easier than ever.”

The new Nora mattress was engineered using sophisticated sleep technology, with ultra-comfy, breathable layers for serious slumber-inducing comfort. The thermo-regulating cover and top layer helps keep cool all night, a memory foam layer conforms to the body, while two layers of base foam provide the perfect balance of support and pressure relief, making aching shoulders and hips a thing of the past. Nora conveniently arrives in just two days in a box, making it easy to unbox, unroll and unwind so all can enjoy restful nights for better days.

To celebrate the launch of Nora, customers shopping on can enjoy a 20% off exclusive introductory price for a Nora mattress starting today. Nora is available to Wayfair shoppers across the UK, as well as U.S. and Canada, and comes in all standard sizes. To learn more and shop Nora, visit

About Wayfair

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair – Everything home for every budget
  • Joss & Main – Affordable discoveries for gorgeous living
  • AllModern – Unbelievable prices on everything modern
  • Birch Lane – Home of classic designs and fresh finds
  • Perigold – The widest-ever selection of premium home

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.

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