Unilever Cuts Social Media Promoters, Influencers

Unilever, the world’s second-biggest advertiser, has decided to cut loose its social media influencers in order to be more transparent with consumers, reports Reuters.


Unilever’s chief marketing officer, Keith Weed, is expected today to pledge that the company will never buy followers, or work with influencers who buy followers.

It will also prioritize social media platforms who proactively increase transparency; earlier this year, Weed threatened to pull Unilever advertising from Facebook and Google if they didn’t attempt to stamp out “toxic” online content.

Unilever spent $8.9 billion on marketing last year, per Reuters.

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