Peloton sold its first bike in 2014. Since then, it has grown more than 200%. As of February of 2017, the company boasts more than 285,000 users. But, it’s expected to hit 500,000 soon.
A Perfect Storm
Peloton’s success is due to the current focus on health and tech trends. For those that can’t buy new, used is the way to go. But, they sell out fast. Peloton bike riding now has a cult-like following. It’s easy to see why as the teachers radiate endless amount energy and positivity.