Here Are 9 Steps To Rebrand Your Business
#9 – There Are Two Main Components Of A Rebranding Strategy
The first steps take place before rebranding. These are:
Check availability for internet websites and handles.
Develop a section for FAQ.
Use multiple platforms
Stay organized every step of the way
The second set of steps occur once branding has taken place:
Talk about the changes you’ve made
Utilize paid ads
Promote your new look
Engage your users
Let’s take a closer look at these.
#8 – Check Availability For Internet Websites And Handles
You may have come up with the perfect handle or vanity URL. However, your efforts are useless if it’s not available.
#7 – FAQ Section
No matter how much effort you put into your rebranding, there will still be questions. Start creating a list of questions as you go through the rebranding process. Make sure your answers are thoughtful and intelligent.
#6 – Use Multiple Platforms
Determine which social media platforms work best for you. Make sure updated information is completed and consistent across the board.
#5 – Audience Preparation
Transparency is crucial when it comes to consumers forging a bond with your brand. Help your community to form a favorable opinion by being honest and upfront about your new efforts.
#4 – Stay Organized Every Step Of The Way
Organization is key for every step of the rebranding process. Missing a step can be disastrous for your business and customers. At the very least, it can cost precious trust. At its worst, it can sink the business.
#3 – Talk About The Changes You’ve Made
Avoid as much confusion as possible by addressing the reasons behind rebranding and how it will impact and aid your customers.
#2 – Utilize Paid Ads
Research shows that paid ads are effective. For those that have not used this advertising yet, rebranding represents an excellent opportunity to try this method.
#1 – Promote Your New Look
Promotional content should be split 50/50 between explanatory and celebratory. It’s important for your audience to get a clear feeling that you understand your new direction and are confident about it.