Facebook can be an amazing advertising tool. But, there are things that you need to be aware of.
#3 – You’re Not Giving Your Customers What You Want
You may think you know your audience, but do you? Don’t take a chance. Use A/B split testing to test your ideas. Get real data from rigorous, real data. Soon, you’ll know what works and what doesn’t.
#2 -You Don’t Have Enough Value Proposition
Ask yourself these key questions.
Why should your viewers care about your product?
What makes you and your product unique?What are you promising to deliver?
Then, make sure your headline reflects this value.
#1- Your Landing Page Is Not Optimal
This is crucial. Realistically, viewers only look at your landing page for around 15 seconds before deciding to stay or move on. Use a good lead magnet to funnel people to your landing page.